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Cruyff Classics

Cruyff Classics

Skills

UI UX Design

Web Design

To design and build a high-end website for a global eCommerce luxury sportswear brand, Cruyff Classics (inspired by Johan Cruyff). Targeting men and women, young or old, the site needed to be confident, inspirational and focus on improving usability to increase the speed of purchase.

Cruyff Classics

Initial Planning

As the lead designer on this project, I worked closely with the client to get a clear understanding of their objectives, define their target audience and positioning the brand tone and voice.

I worked collaboratively with internal teams to create and maintain standards across all channels. Taking the mobile-first approach, I shared my work-in-progress at each stage which supported the team to understand the process from beginning to end.

Cruyff Classics
Cruyff Classics
Cruyff Classics

UX Design for eCommerce

The success of eCommerce activity relies on several factors—all of which I had to consider—the quality of the product, content and service offered (pre and post-purchase).

I focused largely on usability and customer retention —making the customer journey clear and simple, without unnecessary clicks, time lost on loading pages or frustration of not receiving feedback from the system etc.

Cruyff Classics
Cruyff Classics

The Design Solution

A responsive, dynamic website that displayed great photography along with interactive ‘calls to action’ that improve the user journey. The interface was kept consistent for all screens, social networks and included various bespoke features that gave unique offerings into one engaging online experience.

Cruyff Classics