Goals and objectives
The project is aimed at a Jordan fanatics who are interested in the finer historical details and have a desire to explore the products and collections. The landing page is set to increase engagement with the brand and position JD as a leader in Nike Jordan products.
Working closely with the development team to build a framework which will allow us to re-use common patterns and elements across any Nike project. Styles and positioning can be changed but functionality should stay in place to ensure a consistent and familiar design language to encourage learnt behaviour and a consistency in our design language and brand DNA.
The calendar was a new destination for product previews & launches. It allows users to track the latest launch, save it to your device calendar and share it with family/friends. This interactive feature helps JD to position themselves as a leader in Nike Jordan products and owns an immersive experience for the end users.
Modern sneaker culture has its roots, in particular, Nike Air Jordans—from the Air Jordan I to the latest Air Jordan XXXII — they continuously dominate the market and each year a new silhouette is unveiled. I was tasked to showcase the story behind each Jordan release including year-by-year images, shopping guides and pop culture.
The project was led by the timeline but still needed to have that contemporary edge. I designed a shoppable content stream using @mention & tags from Instagram to find micro-influencers who are already a JD / Air Jordan enthusiast. This helped to connect moments of innovation to commerce by building a compelling experience that adapts how the consumer discovered products.
Worked on at JD Sports Fashion PLC