Science Museum discovered users were overwhelmed with the amount of scattered information online and wanted to build a great experience to house all the content they are creating. Like the “Instagram” effect, users were interested in scrolling to find relevant content before engaging deeper into the site.
With some in-depth research and several iterations, I designed a content stream that pulled through the relevant articles which gave the user an array of easily consumable digests. The website consolidates a large organisation which is a recognised online inspiration on both desktop and mobile devices. Its features amplify the end users experience, both from an aesthetic and technical point of view.
Day and evening features
The Science Museum had several events to host and market online. I designed an extra feature which easily filters between the morning and evening events. The design shows an interchangeable UI according to the time of day. For example, light UI for the daytime and dark UI for the evening.
The Science Museum attracts tourists, businesses and schools from all over the world. The interactive map was an essential feature on the website to help users find their way to the museum. I liaised with the marketing manager to get an understanding of the transport used, frequently asked questions and common directions visitors asked. Using this information, I designed a user-centric map which focuses on ‘filtering’ between transport links, local facilities and places to stay.
The idea to create more personalised content for each user based on their interests, location and demographics. To do this, I need to gather and analyse the data to make relevant changes for phase 2 of the project. The data would be coming from museum members, feedback surveys and google analytics.
Worked on at The Drawing Room Creative