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The Science Museum Group

The Science Museum Group

Skills

Web design

UI UX design

The Science Museum Group is the most significant group of museums of science and innovation worldwide. The brief was to create and build an immersive, updatable online hub that hosts their event spaces, blog posts and social channels.

The Science Museum Group
science museum

Problem Statement

Science Museum discovered users were overwhelmed with the amount of scattered information online and wanted to build a great experience to house all the content they are creating. Like the “Instagram” effect, users were interested in scrolling to find relevant content before engaging deeper into the site.

Product Solution

With some in-depth research and several iterations, I designed a content stream that pulled through the relevant articles which gave the user an array of easily consumable digests. The website consolidates a large organisation which is a recognised online inspiration on both desktop and mobile devices. Its features amplify the end users experience, both from an aesthetic and technical point of view.

The Science Museum Group
The Science Museum Group
The Science Museum Group

Day and evening features

The Science Museum had several events to host and market online. I designed an extra feature which easily filters between the morning and evening events. The design shows an interchangeable UI according to the time of day. For example, light UI for the daytime and dark UI for the evening.

The Science Museum Group
science museum
The Science Museum Group

User-centric map

The Science Museum attracts tourists, businesses and schools from all over the world. The interactive map was an essential feature on the website to help users find their way to the museum. I liaised with the marketing manager to get an understanding of the transport used, frequently asked questions and common directions visitors asked. Using this information, I designed a user-centric map which focuses on ‘filtering’ between transport links, local facilities and places to stay.

Next steps

The idea to create more personalised content for each user based on their interests, location and demographics. To do this, I need to gather and analyse the data to make relevant changes for phase 2 of the project. The data would be coming from museum members, feedback surveys and google analytics.

science museum
The Science Museum Group
science museum