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Yu, Alderley Edge

Yu, Alderley Edge

Skills

Branding

Print

Web Design

The challenge was to create a brand identity and digital strategy for a new dining concept from the brothers behind award-winning Ribble Valley restaurant ‘Yu & You’. The brand needs to communicate a premium and contemporary feel with a digital focus on large-scale imagery and great user experience.

Yu, Alderley Edge
YU, Alderley Edge

My role

I worked collaboratively with the design team to create a premium logo, colour scheme and typography – this was the base for all print collateral which I worked on.

From a digital perspective, I led the digital designs and was responsible for creating the responsive website solution. The interface focused on the stunning photography overlaid with bold messages and call to actions to create a smooth, memorable online experience.

YU, Alderley Edge
YU, Alderley Edge
YU Wireframe

Initial Planning

The initial planning was all about understanding the brief and working out the best succession. I learnt about the client’s business, objectives, users and competitors. Sharing sketches both enabled collaboration and creativity across the team, resulting in shared understanding and alignment from start to finish.

YU, Alderley Edge
YU, Alderley Edge

Key Features

The website is focused on high-quality content, premium photography and a clear, user-friendly navigation. After conducting some guerilla marketing, the majority of users would enter a restaurant website to book and see the food/drink menus. As a solution, I designed split navigation using primary links and secondary links.

yu restaurant
YU, Alderley Edge
yu_cocktails
yu bar