Re-platform and full digital refresh to reflect their growth journey.
Pink News is the most influential LGBTQ+ media brand, with over 150 million monthly unique visitors across all their platforms.
The Sunday Times recognised PinkNews as the fastest-growing privately owned media business in Britain. In the paper's annual rankings of the 100 fastest-growing privately owned British businesses, PinkNews secured the 48th position, standing out as the sole publisher on the list.
Modernise their digital presence
PinkNews had grown exponentially, but its technology and brand were no longer a reflection of its future plans. The product team and engineers decided to transform its channels with a full re-platform and update the UI to modernise its digital brand experience.
Sarah W, CPO
Awarded 'App of the year' at Drum 2023
The 6 month collaboration with Pink News has been a resounding success, resulting in a transformation of their digital platforms and the implementation of a design system framework within their in-house team.
UI Optimisation
Retention rates from 20% - 30%
Uplifting stories feature
Increase in revenue since launching
Accessibility
Inclusive experience for everyone
Design system framework
Across the UI, numerous repetitive patterns were being designed and reconstructed. To address this issue, I introduced a design system to foster consistency and empower teams to swiftly mock up new pages. This initiative has significantly streamlined PinkNews's workflow, resulting in substantial savings on staff costs.
What's next...
