2024 • Tails.com

New internal products and supporting a brand refresh to drive consistency at scale

Business

Tails.com

Ecommerce

Subscription

Project

Design Systems

❉ What they do?

Tails.com is a pet food subscription business known for delivering 100% tailored dog to over 250,000 happy pups.

Tails.com, a B-certified corporation, has been on an incredible journey over the past decade. From humble beginnings hand-delivering products, they have now evolved into a large-scale subscription business. They're on a mission to reflect this journey and start scaling into new territories with new systems and a brand refresh.

Brand new internal nutrition system

The Tails team embarked on a mission to optimise their workflows and create a revolutionary nutrition system tool. This tool, designed to address the 66% dissatisfaction scores of the existing nutrition platform, will not only remove human error but also enhance the user experience by presenting ingredients in a meaningful way, facilitating informed purchasing decisions.

"Becky designed a new nutrition system to manage ingredients for our customer-facing products. It’s a highly complex part of our internal systems, and she quickly understood the details and designed a simple workflow. She worked collaboratively with internal teams, understanding their needs and ensuring the tool meets them. I wouldn’t hesitate to take the opportunity to work with her again."

Oli O, Product Manager

Full digital refresh with growth in mind

Early 2024, Tails set out to refresh the brand to align with its achievements and expand into new territories. I collaborated with their internal design team to implement a scalable design system, guaranteeing consistency across all platforms as they embarked on their growth journey.

What's next...

2023 • PinkNews

Re-platform and full digital refresh to reflect their growth journey.

2023 • Evri